STRATEGIC, COLLABORATIVE, NIMBLE, PASSIONATE



For over 25 years and in working on some of the world’s most iconic brands, Valentine Design has delivered inspired and bold design solutions that have elevated brand equity and driven sales growth. Our unique design process starts with seeking to understand challenges, opportunities and the strategic vision you have for your brand. Then we get to work on leveraging our vast experience and design intuition in challenging conventional wisdom and exploring what is possible.


We deliberately pursue stretch ideas and are unafraid of bringing to life concepts that are bold and different as is needed when breakthrough innovation is the ultimate goal. It’s all grounded in the authentic truth and purpose associated with your brand, while shining a light on that which forges deep and enduring consumer relationships and never losing sight of that first moment of truth when a brand needs to make its presence known, to engage on an emotional level and inform the buying decision.


Ultimately, we use strategic design to build brands and drive product sales. That’s what we do.



Project Kickoff

Review Creative Brief Project Objectives

Consumer Insights

Channel & Category Insights

Target Consumer

Brand Purpose & Positioning

Project Research

Target Consumer Review

Key Stakeholder Interviews

Retail Environment Review

Key Competition Analysis

Online Research Store Visits

Design Research 

Brand Visual Equities Analysis

Brand Analog Analysis

Key Visual Trends

Target Consumer Mood Boards

Brand Visual Architecture 

Design Ideation

Strategic Design Platform Development 

Pencil Renderings - Concept Exploratory Design Spectrum Review

Client Feedback - Concept Alignment 

Concepts to Color Concept Refinement –

Client Input

Comp Photo Executed Illustration

Client Review - Alignment 

Concept Extension –

Segmentation Strategy

Design Refinements –

Client Input

Copy Revisions Client Review –

Approval

Mockups

Pre Pro File Transfer

Print

Package Design

We utilize a unique design process for effective brand building for a brand's most important asset – its packaging.


Club Channel Packaging

A pioneer in retail channel-centric package design innovation, Valentine is the most experienced club packaging design firm in the nation.

Brand Identity Development

Much more than a logo, an effective brand identity conveys your value and purpose to forge emotional connections with consumers.


Brand Packaging Audits

We have extensive experience in brand packaging research, analysis, competitive and category audits to inform the strategic design process.

OUR GREAT BRAND PARTNERS


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